What is “About” on a Website?
The “About” section or page on a website tells who you are, what you do, and why you exist.
It’s one of the most important pages because it introduces your brand, company, or yourself to visitors.
For example:
- On a personal portfolio site → The About page explains who you are, your skills, and your journey.
- On a business site → The About page explains company history, mission, vision, achievements, and team.
Purpose of the About Section
| Purpose | Explanation |
|---|---|
| Introduce Yourself / Company | Helps visitors know who you are |
| Build Trust | Shows authenticity and credibility |
| Tell Your Story | Shares your journey, background, or company history |
| Highlight Achievements | Awards, milestones, certifications |
| Encourage Action | After knowing about you, visitors are more likely to contact you or buy your services |